With the pandemic and increasing focus on health and safety, customers prefer shopping options that reduce human contact or presence in crowded areas. Buying online and driving to a store or a dedicated location to pick it up meets this requirement. According to Statista, 47% of U.S. shoppers opt for click and collect to avoid entering a physical store.
Even after lockdown restrictions were lifted, customers were used to the safety and convenience of picking up their orders. Many customers can also appreciate the limited contact during cold and flu season.
2. They Enjoy the In-Store Shopping Experience
Buyers still crave the in-store experience of driving out of their homes to go shopping and feel their products in their hands before purchasing. Click and collect offers this in-store shopping experience without the health risks.
Statista explains that the main reason U.S. shoppers prefer the BOPIS option over is that they want to see their groceries before bringing them home. With delivery services, customers would have to trust that whoever fulfills their orders chooses quality products. If they pick up their own orders, shoppers can check out what they got and make substitutions if they need to.
3. They Still Appreciate the Conveniences of Online Ordering
While many consumers do enjoy in-store shopping, online shopping has its conveniences. Shoppers can easily find what they’re looking for without scanning the aisles and going back and forth throughout the store. Customers can also more easily compare prices online, whether within a retailer’s options or between different stores. Depending on the retailer, customers may also be able to see reviews online, which can help influence their purchase decisions.
4. They Want to Get Their Items at Their Convenience
Compared to home delivery or lining up in a store, click and collect offers shoppers an easy and flexible option to order online and pick up whenever they want, at their own time. This means your consumers don’t have to be anxious about missing a delivery date or spending long hours in a line waiting to check out.
5. They Want to Get Their Items Now
The demand for same-day delivery is increasing. Consumers want their products delivered fast and free. Click and collect is faster than home delivery or doing all the shopping physically. Because consumers can place orders online and walk into the store to pick up their items, they can get their items the same day.
6. They Consider the Cost of Shipping When Shopping
Consumers hate to pay for shipping more than anything else in their product purchase journey. With click and collect, shoppers save on shipping costs and still get their items when they want them, conveniently. This is the reason 47.4% of U.S. shoppers opt for BOPIS delivery.
Why Retailers Are Offering Click and Collect
Here are five reasons retailers, like your business, are jumping on the click and collect trend:
1. It’s Cheaper Than Delivery
Compared to doorstep delivery, click and collect does not require additional cost in delivery on your company’s part. Your store won’t need to cover shipping costs. Or, if your business handles its own deliveries, it won’t need to pay as much in fleet management, from fuel supply to vehicle maintenance. This means cost savings without affecting your customers’ experience.
Click and collect also requires fewer logistics and inventory management and tracking resources than delivery. You’re often pulling from inventory on the shelves, reducing the cost of operation and the accompanying overhead costs.
2. It Offers Opportunities for Higher Returns
Because you can save costs by offering the click and collect option, you can expect high returns. Providing shoppers with the opportunity to buy online and pick up in-store helps you serve a wider range of consumers’ preferences.
In addition to that, when shoppers come to pick up, they can browse your goods and purchase more items. Or, your business can use its website or app where customers order to suggest other products — if a customer adds something to their cart, you might show a related good and encourage them to buy. All of these mean higher returns for your business.
3. It Can Make You More Efficient
Click and collect enables your business to serve more customers without the long lines or crowded aisles. Your business’s in-store customers will appreciate a less congested and more efficient shopping experience. As your store trains employees and has dedicated staff for handling BOPIS orders, it can increase efficiency even more.
4. It Doesn’t Require Additional Resources to Set Up
Setting up the BOPIS option likely won’t require additional resources or reliance on a third party. If you already have an inventory system and online order management system, then you may not need additional tools or human resources to implement the BOPIS delivery model for your retail outlet.
Click and collect also relies less on third-party resources or logistics than delivery. This makes it easy to set up and manage.
5. It Provides Customers With the Experience They Need