10 Ways to Improve the UX at Water Parks
There are a few different ways to enhance customers’ time spent at your business. Check out some of our water park experience ideas.
1. Reduce Wait Times in the Park
One way to improve your business’ UX is by reducing wait times.
- Rides: No one enjoys spending their day at a water park waiting to go down a slide or hop on a ride. Keeping queues well-managed is crucial for your guests’ experience.
- Bathrooms: You’ll need enough restroom facilities to accommodate your guests without long lines.
- Services: If you have services like a concession stand or gift shop, it is best to have efficient processes to keep lines moving quickly.
If your customers spend too long standing around, this can adversely affect their experience. To reduce wait times, offer options to buy passes online and be sure to have accommodations for the maximum number of people admitted into your park.
2. Ask Your Visitors for Feedback
Another method for improving your water park’s UX is accepting feedback from your guests. Understanding their point of view will help you make necessary improvements. Don’t hesitate to ask for their thoughts and opinions!
You can collect customer criticism in two primary ways. The first is by collecting real-time responses. Provide your visitors with ways to submit feedback throughout their day at your water park. Ask them about their experience as they exit the park or have them score their visit as they wait in line.
You can also gather feedback by sending your guests a survey via email following their visit. Have them identify and share any pain points or ideas for improvements.
3. Personalize the Customer Experience
Don’t underestimate the power of personalization in building an outstanding UX. Here are some ways you can boost your customers’ experience with your park.
- Share unique or exclusive deals: Sending your visitors offers after their time at your park can make them feel valued as customers and enhance their experience.
- Remind guests of their last visit: Sharing a photo or reminder email from your customers’ last visit can inspire them to come back.
- Recommend rides: Engaging with your customers with recommendations for rides or activities at your park can make them feel more connected to your business.
Something as simple as a personalized email can make your guests feel more connected to your park and might encourage them to visit again.
4. Prioritize Convenience Around the Park
Convenience is one of the most crucial contributing factors to overall UX. Make sure your water park prioritizes easy access to the following.
- Restrooms: No one wants to go searching for a restroom, especially during their valuable time at your water park.
- Shaded spaces: Having a place to rest in the shade is essential, creating comfortable water park experiences.
- Trash and recycling receptacles: Having enough well-placed trash cans is convenient and keeps the park cleaner. Your guests will appreciate having them close by.
The secret to providing an unforgettable customer experience is creating a comfortable and convenient space for your visitors.
5. Focus on Hygiene
Prioritizing hygiene at every level can enhance your park’s UX.
A focus on public health has never been more critical. Keeping your water park clean and safe goes beyond disinfecting your surfaces and treating your water.
It can be beneficial to include hand sanitizer stations throughout your business, especially near restrooms and places where people eat. Ensure your guests have enough space to distance themselves from other patrons if they wish. Your visitors will appreciate it.
Consider other ways to improve your park’s hygiene, such as:
- Providing free showers for guests before they get in the water
- Adding more trash receptacles
- Using top-notch cleaning methods for park-owned towels
6. Boost Your Customer Service
Investing in your customer service is an effective way to enhance your business’ user experience. If it is challenging to get in touch with someone from your water park, it will reflect poorly on your reputation.
The cornerstone of outstanding customer service is hiring top-notch employees. Make sure you empower and prepare your staff to interact with your visitors. If your team is happy, they’ll work harder to uplift your business and bend over backward to make visitors satisfied.
When a company’s customer service is effective and easy to work with, it establishes trust and can make customers feel valued and heard.
7. Offer Adequate Seating Options
Outdoor furnishings are a valuable feature of water parks. Your visitors should feel comfortable and relaxed while spending time at your business. There are many UX benefits of providing adequate seating options.
- Encouraging longer visits: When guests have somewhere to sit down between activities, they can take a break to recharge their batteries, then continue enjoying what your park has to offer.
- Accommodating more visitors: Seating will allow your park to welcome more people. Having somewhere to sit can help with busyness and congestion throughout the park.
- Providing areas to eat and rest: Your customers will appreciate having somewhere they can enjoy a snack or meal together while spending the day at your park.
8. Use a Mobile App
Having an accompanying mobile app for your water park can be beneficial for improving the user experience. This app will function differently than one for an amusement park because people won’t always have their phones near the water.
However, you can incorporate helpful features in your app they will use when they are out of the water, such as:
- Ordering food for pickup
- Using mobile payment options
- Looking at wait times for specific attractions
Remember that your mobile app’s user experience is just as critical as your actual park’s UX. Ensure it is straightforward to navigate. Otherwise, your visitors will become frustrated and opt not to use it.
9. Offer a Secure Place for Storing Personal Belongings
One of the secrets to providing an excellent user experience at your water park is having secure, easy-to-access areas for storing your belongings. If you have lockers, ensure the system to get passcodes or keys is efficient. Your guests want to feel confident that their wallets and phones are safe while they are busy exploring your park.
Encourage your guests to use your lockers or storage system for personal items and ask them to keep other valuables at home.
10. Provide Plenty of Shade
Shade is vital in a water park. Kids and adults alike will need to escape the sun at some point during their visit to avoid sunburns and heatstroke. Having quality shade structures is essential for keeping everyone comfortable and happy while spending time at your business.
Consider options to cover equipment that may get hot in the sun and shade your sitting areas to enhance your water park’s user experience.
Shade Structures for Water Parks
Your outdoor water park can benefit from shade structures in both function and aesthetics. At USA SHADE, we have a wide selection of commercial shade structures to choose from. We also produce completely customized products to meet your park’s specific design requirements.
Whether you are looking for a shade structure to provide protection over large areas or offer a moment of relief in a small corner, we’ve got something for every business.
